DIFF: Premium Content for Maximum Impact
Building out an in-house production dream-team for:
• Quality: Top-tier creative and production polish at a fraction of agency cost.
• Control: Faster turnarounds, better brand alignment.
• Consistency: Build a distinctive DIFF visual identity across all channels.
Esther Han - Creative Director
Veteran of the film and TV industry (The Penguin, Uncut Gems), with strong studio and industry connections.
Rebecca Rau - Executive Producer
15+ years producing/directing for Christie's, The Met, MoMA, top-tier luxury and fine art brands.
Kellen Brown - Director of Photography
Award-winning filmmaker and photographer (Vogue Young Talent finalist).
What we LOVE about Diff
• Mission-driven brand with a charitable core that resonates with consumers.
• Secured powerful IP partnerships.
• Strong influencer network and brand recognition in the mid-price fashion space.
But…there’s an opportunity to build on this and grow exponentially.
THE OPPORTUNITY
• Underutilized Storytelling: Charitable work is compelling, but the emotional/viral potential is untapped.
• IP Collaborations Underserved: High-value licenses deserve cinematic, world-class campaigns — not just social content.
• Sparse Video Ecosystem: Influencer try-ons ≠ brand storytelling. Consistent, premium video output builds brand equity and sales.
STRATEGY
QUANTIFYING THE IMPACT
• Consumers are 95% more likely to remember a brand after watching emotionally resonant video (Forbes).
• Purpose-driven marketing drives twice the brand valuation growth compared to “neutral” branding (Kantar, 2021).
• High-end creative IP campaigns can increase conversion rates by up to 70% compared to standard influencer posts (Meta Business Insights).
• Always-on video brands generate up to 2.5x higher customer lifetime value (Hubspot).